Click to Buy Services Continues Optimizing Its Purchasing Experience with Q2 2025 Release

Click to Buy Services' Q2 2025 release is full of powerful enhancements designed to further streamline how home service companies sell their services online and improve the customer experience.

a couple of phones showing service option descriptive text and the new cart tracking experience

AUSTIN, Texas – April 7, 2025 – Click to Buy Services, the leading e-commerce platform for home service companies, is proud to announce its Q1 2025 release. This update includes a suite of powerful enhancements designed to further streamline how home service companies sell their services online and improve the customer experience.

Our team has been hard at work analyzing user interactions, gathering client feedback, and implementing strategic improvements to make the Click to Buy platform even more intuitive and effective for both service providers and their customers.

“These enhancements represent our ongoing commitment to empowering home service businesses to embrace the ‘buy on demand’ revolution,” said Aaron Bramwell, Founder/CEO of Click to Buy Services. “Each feature has been thoughtfully designed based on real user data and client feedback to remove friction, increase conversion rates, and deliver a world-class e-commerce experience for both service providers and their customers.”

The Q2 2025 release includes these exciting enhancements:

“Add Another Service” Experience Overhaul

We’ve completely redesigned the multi-service purchasing flow after analyzing hundreds of real user interactions. This comprehensive overhaul helps users better understand which services they’ve already selected, clearly displays the value of what’s in their cart, and provides intuitive navigation to return to checkout. The result? Higher conversion rates and larger average order values as customers confidently add multiple services to their purchase.

view of a product screen asking homeonwer to add an additional service or return to the cart checkout

Service Button Descriptive Text

Service companies can now add supplementary text beneath each primary service button, providing immediate clarity about what’s included with each option. This feature is particularly valuable when offering service bundles with marketing names that might not be immediately clear to customers (e.g., “Premium Protection” vs. “Pest + Mosquito + Termite”). This small but powerful addition helps customers quickly understand their options without overwhelming them with details.

view of service buttons for pest control service bundles demonstrating smaller descriptive text

Pre-Checkout Question Option

In response to client requests, we’ve added the ability to insert an optional question just before credit card checkout. This versatile feature can be used for various purposes, such as allowing customers to opt out of automated billing, confirming special instructions, or gathering key information before finalizing the purchase—all without disrupting the streamlined checkout flow.

drop down question asking homeowner if they would like to be automatically billed after each pest control service

Intelligent Appointment Window Adjustments

For services that offer same-day availability, the Preferred Appointment Window automatically adjusts to disable “Morning Preferred” and “No Prefefence” when it’s already afternoon the day before service. This intelligent feature prevents unrealistic customer expectations and protects service companies from receiving extremely late-breaking, difficult-to-fulfill requests that could lead to customer disappointment.
Click to Buy calendar and appointment window with Afternoon Preferred highlighted showing while the other two options are disabled.

Enhanced Qualifying & Disqualifying Question Data Model

Behind the scenes, we’ve rebuilt our question framework to create a more robust connection between service questions and pricing options. This upgrade streamlines the process of cloning questions between branches while solving the critical problem of answers becoming disconnected from pricing options when modified. For multi-location businesses, this means significant time savings and consistent customer experiences across all service areas.

Advanced Text Formatting Capabilities

We’ve significantly upgraded text formatting capabilities throughout the Click to Buy experience, allowing for more sophisticated HTML formatting, including ordered and unordered lists. Service companies can now present their service details, inclusions, and policies in a more organized, scannable format that enhances understanding and builds customer confidence.

Enhanced Pricing Fallbacks

Our team continues to identify and address even the most uncommon edge cases where pricing calculations might need additional support. We’ve implemented elegant fallback solutions that ensure a seamless checkout experience in every scenario, completely eliminating dead ends that could frustrate customers and cost you sales.

What’s Next for Click to Buy?

As always, we have SO much in store to help change how home services are bought and sold the world over. Our development roadmap is packed with innovative features that will continue revolutionizing the home services industry. Stay tuned for more exciting releases coming soon!

Want to see these new features in action?

Ready to see what a “buy on demand” experience looks like for your home service company? We’re happy to help. Selling home services doesn’t have to be hard or scary. We are here to guide you on your journey. Drop us a line, and we’ll help answer any questions and help you learn more about what it will take to be successful online.

You’re just one step away… Request a free demo!