Your Guide to Pest Control Marketing Ideas
When a homeowner is struggling with ants, cockroaches, fleas, or some other type of pest, you want them to be able to find you quickly. So, what can you do to get your business in front of customers? This article will help.
The pest control industry is future-proofed. While there are options for DIY pest control, many homeowners don’t want to guess what will work and what won’t. Furthermore, those who do try DIY solutions end up reaching out when they realize their efforts didn’t yield results.
Additionally, with reports of pesticide resistance in insects like cockroaches and bed bugs, professional pest services are more important than ever. There is great opportunity in the pest control industry, but it is important to differentiate yourself from your competitors. Homeowners don’t typically shop around for pest control when they fear an insect infestation. They want pests out of their home or business as quickly as possible.
Coming up with a pest control marketing plan can seem daunting, but to help the process we have outlined some of the most helpful tactics for getting your business seen and leading your customers through your sales funnel.
Keep in mind, you’ll want to define your company’s marketing goals before starting these tactics. This way, you will know what worked, how well it worked, and whether you need to rework your pest control marketing strategy.
Create an Informational, Up-to-Date Website
Your website is the face of your business. It should answer your customers’ most pressing questions. For starters, include your hours of operation, phone number, and address on your website. It is also helpful to write content that educates customers on your services and what they can expect during an appointment. Examples of helpful details could include whether you offer free inspections. If you offer a preventative pest control program, what is included in it? The more information you’re able to provide for your customer, the more likely they are to see the value of your services and contact you to sign up for the service.
You can also create pages that help build affinity wh your brand and give homeowners a sense of who you and your organization are. An about page, community involvement page, and a team member page are all good ways to highlight company values and show what makes your pest control company unique.
It is also important that your website is mobile-friendly. As of the last quarter of 2021, 63% of searches were done on a mobile device. Look for a website hosting company that offers mobile-friendly options so you don’t exclude yourself from a large percentage of searches.
Create a Local Search Presence
When someone searches for your business online, what comes up? While there are endless online listings, prioritize the ones that matter to your business. Examples of online listings prevalent in the pest control industry include Google Business Profile, Yelp, Facebook Business Profile, and Angi.
After claiming your listings, take some time to update them. Make sure the address and phone number are correct. List the services that you provide and upload photos that represent your business.
Consider that Google owns 92% of the global search engine market. When a customer searches something like “pest control near me”, these listings are some of the first results on Google. Often, these listings serve as the first impression you impart on a potential customer. The more questions you can answer on the listings, the more confidence the potential customer will have in your business.
Manage Your Online Reputation
Once you have claimed your business listings online, it’s important to keep an eye on what is coming through these listings. For your Google Business Profile and your Facebook Business Profile, ask happy customers to leave positive reviews. However, be cautious with Yelp reviews, as Yelp may flag your business if they believe you are soliciting reviews from customers.
Respond to both positive and negative reviews to ensure potential customers know that you care. Contact those who leave negative reviews to see what you can do to remedy the issue. Sometimes, a negative review is an opportunity for you to make things right and turn a negative experience into a positive one.
As far as pest control marketing ideas go, this is one where you can really give your brand personality and connect with your target market. Social media may not drive sales as much as other marketing efforts, but it can help increase your brand awareness and make your customers even more loyal.
Social media is where your company’s identity can shine through. Post pictures of interesting local bugs and share information about things that are going on in the pest world. For example, if you’re located in Florida, you can post about the return of the Giant African Land Snail. You can also use social media to inform customers about any specials that you may be running or any new services that you may be offering.
Additionally, a study conducted in June of 2022 shows that 39% of the respondents were more likely to pick a company that aligns with their internal leanings and is transparent with regard to environmental, social, and governance factors, like diversity of their staff support of the local community, respect for the environment, and transparency with regard to data privacy. Use social media to show your company culture through employee of the month or pictures from a recent community event that employees attended. You can also link to information about how your practices are safe for the environment and provide transparency about consumer data or company affiliations that bolster trust for consumers.
There are many options for paid advertising. Some of these options are more basic and some are part of a more involved pest control marketing strategy. Companies that offer paid advertising services include Google, Yelp, Instagram, Facebook, and Twitter. Paid advertising can help you get in front of people who are more likely to use your services.
One example of a more basic paid advertising option is Local Service Ads. These ads are run through your Google Business Profile, so once you have your GBP set up, you are able to get started with LSAs.
Pay-per-click advertising, or PPC, is a paid advertising model where you only pay when people interact with your ad through impressions or clicks. PPC ads can be cost-effective and help you yield quick results if they are set up correctly. Running these ads can become a bit more involved because you have a variety of ways to customize your ads. You can choose keywords you want to target, keywords you want to avoid, and you can create unique landing pages for your customers who want to make a decision quickly.
Optimize for SEO
Make your website work even harder for you by optimizing your website for SEO. Conduct keyword research to find out what people are searching for. Then, take this information and create pages that target these keywords. However, make sure to avoid “keyword stuffing”, which is when you overuse your keyword on your page.
Optimizing for SEO is a more advanced marketing strategy for pest control. However, this strategy has the potential to make a large impact on your business and bring the right customers to your page.
Be a Resource for Your Potential Customers
When homeowners spot an insect in their home, they want to find answers quickly. Start a blog answering some of your customers’ most common questions about different pests. You can also create videos explaining what a pest control service usually entails.
As an added bonus, Google loves to see websites that are getting regularly updated. Adding high-quality content to your website on a monthly basis can help you rank higher on Google search.
Make the Check-Out Process Easy With Click to Buy
When a homeowner is looking for pest control services, they are likely feeling worried, embarrassed, and stressed. Start service quicker and ease your customer’s mind with Click To Buy. Click To Buy’s innovative technology automates estimates, so you don’t have to send an inspector to the customer’s home. Also, Click To Buy is always online, so you can still bring in sales, even if your office is closed. See how Click To Buy can help you sell more pest control services.
You’re just one step away…
Let your customers Click to Buy Services.