What To Know About Pest Control Websites
When your potential customers are dealing with mice, mosquitoes, and cockroaches, they want to know their options quickly. Here's what you need to know about pest control websites to create an enticing, clear website that gets you leads.
In many cases, your website serves as the first impression to your potential customers. When homeowners realize they’re dealing with cockroaches, rats, or other pests, they need to find a solution fast. That’s why having a clear and concise site is the first step to attracting customers.
Visitors expect a functional and user-friendly website to find the services they need. Attract returning customers and make it easy for them to find answers to their questions, like what pests you treat, how much it costs, and when your team can get started. Along with making your website easy to navigate, remember to pay attention to other factors like website design and ensuring your site is mobile-friendly.
Knowing where to start with your pest control website can be challenging. We’ll outline the basics, how to get started, and what you need to know.
At their core, pest control websites let prospective clients know the services they offer, an idea of pricing, and the areas they serve. But your website is also a chance to set yourself apart from your competitors. For example, do you use a unique technique to evict pests from homes or offer free estimates? Let your customers know.
When a homeowner is dealing with pest issues, they want answers immediately. That’s why the overall goal of your website is to provide answers to their most basic questions.
Getting Started with Pest Control Website Design
Ultimately, the most beautifully designed website isn’t helpful to a customer if it’s not functional. That doesn’t mean your website has to look like a relic from the ‘90s, though. Consider these important aspects when you’re getting started with your website.
Pest Control Services
There’s no time to waste when dealing with a pest infestation. Detail the pests you treat and the services you offer to control them. Try including pictures of the pests next to a description of how you treat them, so visitors can easily find the pest they’re dealing with.
If you offer free inspections or a maintenance plan to give homeowners the peace of mind that pests will be gone for good, include that information.
Utilize this page to answer the who, what, and why’s of your company. Include photos and short bios of your team members to help your visitors get to know them and feel comfortable having them in their homes. Use this section to touch on your company’s history and mission so your company’s personality shines through.
Your team could be the best at removing cockroaches and other pests, but it doesn’t matter if your company doesn’t offer services in the visitor’s area. Create a section where a visitor can easily see where your company offers services, whether that’s one city or multiple states. You can even make a graphic on Canva or another design tool to mark the areas where you provide services visually.
According to a Podium survey, 93% of consumers say online reviews impact their purchasing decisions. Let your potential customers hear why they should use your services straight from happy customers. Integrate positive reviews from Google, Yelp, Facebook, or anywhere else your customers are raving about you into your website.
How To Buy Your Services
This is where a prospective customer becomes a happy, returning customer. Create a clear path where a customer can find prices and easily schedule an appointment for pest control services. When homeowners are dealing with pests, they don’t want to hunt around to figure out how to get started.
Instead of waiting for a customer to call or email, let Click to Buy do the work. Click to Buy offers automated estimates so customers can get started with pest control services without scheduling an inspection. In addition, since Click to Buy is always on the clock, you can sell your pest control services online even if your office is closed.
Finding a Pest Control Website Builder
Now that you know what you want to convey to your customers, it’s time to start building your website. There are many options available for building your website, but we’ll boil them down to two choices.
Use A Website Builder
Before website builders like WordPress, Wix, and Squarespace, you had to have coding knowledge to make a website. Now, thanks to these tools, anyone can make an attractive and informative website. These website builders make it easy to get started making a website and are budget-friendly.
Many website builders offer pre-built page templates you can customize. Then, users easily add photos and website copy to make it their own. Don’t worry about integrating your social media accounts; these builders come with functional built-ins, so you can lead customers to your Facebook, Instagram, and more.
These easy-to-use website builders make creating and designing a website easy, but they can lack the sophistication and personalization that a custom-made website can offer.
Hire A Website Developer
While there is typically a price increase with this option, there are many benefits that come with hiring an agency to make your website. An agency or web development company can customize your website to fit your company’s individual needs. In addition, they will have the knowledge to implement best practices and can optimize your website for accessibility and SEO.
Optimizing your website for SEO can help bring in business through search engines and support your overall marketing goals. Agencies will use SEO tools like keyword targetting, metadata, and alt tags to allow search engines to locate your page. Many will even offer tips and tricks you can use in the future to help your SEO efforts.
In addition, many agencies offer maintenance plans, so you don’t have to worry about your site’s security and updating software. They’ll give your site the TLC it needs to function properly.
Sell Your Pest Control Services Easily With Click to Buy
An attractive website is just the first step to attracting lifelong customers. Make it easy for your website visitors to quickly solve their pest problems with Click to Buy. With Click to Buy, customers can get an estimate for the services they need at any time. Discover how easy it is for customers to buy your services using Click to Buy.