Selling Home Services Online is the Future
Because We Believe…
The Pandemic Accelerated “On-Demand” Services
The pandemic created an incredible paradigm shift in how we work, how we consume, and how we interact with our friends and colleagues. In many cases, we will never return to the pre-pandemic way of doing things. This shift accelerated the digitization of the former buying experience and spurred a flurry of innovation across almost every industry forcing a new wave of traditional, in-person experiences to migrate online, seemingly overnight.
From buying groceries to watching the latest summer blockbuster movies on their release dates from our living rooms, the new “buy on-demand” experiences have shifted homeowners’ levels of normalcy and expectations. Physical experiences of shopping, speaking with people face-to-face, and waiting for service have been replaced with faster, more time-efficient, innovative business models and this on-demand delivery of products, entertainment, and services has become part of our new normal.
Younger Homeowners Are Digital-First
As if a global pandemic isn’t enough, a younger generation of more digitally-native homeowners is increasing every year. These homeowners are more technically sophisticated than previous generations of homeowners and born into a digital world. They demand a good experience and are vocal when it’s not delivered. Their networks can make & break brands overnight. They will continue to push and break the old molds – bending business models to the dollars they’re bringing into the economy.
Requesting Quotes is Painfully Inefficient
The standard “Request A Quote” form was born in the late 1990s. Fast forward 20+ years and the vast majority of home service company websites still rely on this basic, unsophisticated web form as their first contact with prospective buyers.
We believe that these antiquated web forms are clunky and inefficient. They also create a painful scenario where homeowners have to “wait and wonder” for someone to respond.
Building Longterm Relationships is Good Business
Customers Deserve Answers
The most important thing your website can do is go out of its way to provide answers to your prospective customer’s most pressing questions. The faster you can provide them the sooner a homeowner can make an informed decision. Many times, when you’re the fastest you win the business.
Did you know that 54% of inbound service company phone calls are related to pricing? In addition, 51% are related to service details and 73% are related to scheduling a service. *
Why dedicate full-time staff to answering questions that you know your customers want when can provide them online. You save money and overhead. Homeowners save time & energy.
* Source: Aspect
Getting Paid Upfront is Awesome
Due to the complexity involved in selling demand and recurring home services, a lack of common payment processing services, and a general lack of digital sophistication from both home service companies and homeowners, the simple “request a quote” form is born and becomes standard practice for home service websites.
Your Business Should Be Open 24/7/365
Homeowners are busy and don’t have time to wait until your doors open or someone is logged in to chat support. When they find a scorpion or a cockroach, they want to know that it is going to be handled immediately.
According to ComScore, “78% of local searches on mobile devices lead to a purchase within 24 hours.” Will your business be available for the request when it comes?
When a need arises and your business is closed, you lose sales. We believe that your website should be sophisticated enough to unshackle your business from the normal operating hours, automate the estimating & collections process, and empower your customers to take charge and get on with their busy schedules (or go back to bed).
Why has the home services industry been left behind? No one can contest the need exists. No one can contest that buyers have changed both demographically and functionally in how they can and want to make purchases. No one can contest it should be easier to accurately estimate and sell home services with the click of a button.
Our research shows the answer is simple. It is HARD!!! There has never been an elegant solution that could bridge the gap between how customers want to buy and how home services need to be sold. There has never been a solution that can adapt the way services are sold to the way homeowners are used to buying.
Until now…
There’s No Excuse – The Technology is (Finally) Here
In spite of all of the above, the process of selling demand home services has remained stagnant. Sure, home service businesses have responded in kind to ensure the safety of both technicians and customers with masks, appropriate distancing, and limited face-to-face contact, but it’s simply not enough. Even with other industries courageously embracing a digital transformation to evolve how they sell their products and services online, the trade industry still relies dormant and antiquated due to the lack of innovation around selling home services online.
Click to Buy Services is on a mission to change the way home services are bought and sold the world over.
Click to Buy Services’ shopping cart is intentionally designed for home services companies by digital experts in the home service industry. Our solution easily allows one or many services to be accurately calculated and sold online in a fashion that is familiar to how homeowners buy products online. This flexibility allows home service companies to confidently migrate to a “buy on-demand” eCommerce model, endlessly scale their business, and embrace familiar selling techniques previously only available to traditional product sales. Additionally, Click to Buy Services is packed with a ton of innovative features for home service companies to creatively differentiate themselves from the pack and build new best practices for the industry.
With Click to Buy the end result is simple – you sell more services, you increase revenue, you lower your costs, and you build stronger relationships with homeowners. The win/win/win.
We are on a mission to change the way home services are bought and sold the world over.
Making the Transition to Selling Online is Easy
Click to Buy Services’ shopping cart is intentionally designed so home services companies could easily transition one or many services to be sold online in a fashion that is familiar to how homeowners buy products online. This flexibility allows home service companies to confidently migrate to a “buy on-demand” eCommerce model, endlessly scale their business, and embrace familiar selling techniques previously only available to products. Additionally, Click to Buy Services is packed with a ton of innovative features for home service companies to creatively differentiate themselves from the pack and build new best practices for the industry.
Join Our Mission
If you believe the home services industry is ripe for innovation and that there is a better way to evolve the way home services are bought & sold, we would love for you to join us. We’ve compiled some lessons learned over the years to help with your transition.