Why Click to Buy is the Future

Because the Pandemic…

The pandemic created an incredible paradigm shift in how we work, how we consume, and how we interact with our friends and colleagues. In many cases, we will never return to the pre-pandemic way of doing things. This shift accelerated the digitization of the former buying experience and spurred a flurry of innovation across almost every industry forcing a new wave of traditional, in-person experiences to migrate online, seemingly overnight.

From buying groceries to watching the latest summer blockbuster movies on their release dates from our living rooms, the new “buy on-demand” experiences have shifted homeowners’ levels of normalcy and expectations. Physical experiences of shopping, speaking with people face-to-face, and waiting for service have been replaced with faster, more time-efficient, innovative business models and this on-demand delivery of products, entertainment, and services has become part of our new normal.

51 percent of the on-demand economy firms have enhanced their profits.

Source: AppScrip

In spite of all of the above, the process of selling demand home services has remained stagnant. Sure, home service businesses have responded in kind to ensure the safety of both technicians and customers with masks, appropriate distancing, and limited face-to-face contact, but it’s simply not enough. Even with other industries courageously embracing a digital transformation to evolve how they sell their products and services online, the trade industry still remains dormant and antiquated due to the lack of innovation around selling home services online.

Because those Young Whippersnappers…

As if a global pandemic isn’t enough, the younger generation of more digitally-native homeowners is increasing every year. These homeowners are more technically sophisticated than previous generations of homeowners and born into a digital world. They demand a good experience and are vocal when it’s not delivered. Their networks can make & break brands overnight. They will continue to push and break the old molds – bending business models to the dollars they’re bringing into the economy.

The average homebuyer today is in their early forties and the massive cohort of millennials are just now coming into peak homebuying age.

Source: National Association of Realtors 2020 Report

Because Requesting a Quote Stinks

The standard “Request A Quote” form was born in the late 1990s. Fast forward 20+ years and the vast majority of home service company websites still rely on this basic, unsophisticated web form as their first contact with prospective buyers. We believe that these antiquated web forms are clunky and inefficient. They also create a painful scenario where homeowners have to “wait and wonder” for someone to respond.

77 percent of consumers say inefficient customer experiences detract from their quality of life.

Source: Forbes

Because Homeowners Crave Answers

The most important thing your website can do is go out of its way to provide answers to your prospective customer’s most pressing questions. The faster you can provide answers the sooner a homeowner can make an informed decision. Many times, if you’re the fastest, and offer information and answers freely, your chances of winning the business increases exponentially.

Why dedicate full-time staff to answering questions that you know your customers want when can provide them online? Why hide answers to the most popular questions that prospective homeowners want? It just doesn’t make sense.

If you know the price, you should show the price.

54 percent of inbound calls to home service companies are related to pricing.

Source: Aspec

Because Getting Paid Upfront is Awesome

Providing home services historically has involved providing estimates & service first – and then trusting a homeowner pays. Relying on the honor system can hurt your cash flow and overcomplicate collections.

Homeowners are ready & willing to pay upfront especially when they want to secure a spot and streamline the overall process, so why not take their money? Getting paid around the clock allows your techs to spend more time on the job and less time providing free estimates.

93 percent of businesses experience late payments from customers.

Source: TSI

Because Your Doors Should Always Be Open

Homeowners are busy and don’t have time to wait until your doors open or someone is logged in to chat support. When they find a scorpion or a cockroach, they want to know that it is going to be handled immediately.

When a need arises and your business is closed, you lose sales. We believe that your website should be sophisticated enough to unshackle your business from the normal operating hours, automate the estimating & collections process, and empower your customers to take charge and get on with their busy schedules (or go back to bed).

18 percent of home service calls from local search go unanswered during the week.
–
41 percent of calls go unanswered during the weekend.

Source: Invoca

Because Innovation

As the saying goes “Paradigm shifts happen slowly and then suddenly.”

Most home service owners agree that the trade industry is ripe for innovation and lags behind most other verticals. Homeowners are buying in new ways and want to buy services online.

Time and time again history has shown that those who listen to their customers and courageously change their business models, regardless of what others may say, set the standard for their space. It will take some courage, some faith, and a handful of grit – but those that lead will win. It’s that simple.

Customers primarily book services over the phone and expressed a high willingness to purchase services online.

Source: FieldRoutes

Because the Technology is (Finally) Here

Click to Buy Services’ shopping cart is designed for home services companies by digital experts with decades of experience in the home service industry.

Our solution easily allows almost any home service to be accurately calculated and sold online in a fashion that is familiar to how homeowners buy products online. This flexibility allows home service companies to confidently migrate to a “buy on-demand” e-commerce model, endlessly scale their business, and embrace familiar selling techniques previously only available to traditional product sales.

Additionally, Click to Buy Services is packed with a ton of innovative features for home service companies to creatively differentiate themselves from the pack and build new best practices for the industry.

Join us! We’ve compiled some lessons learned over the years to help with your transition.

We are on a mission to change the way home services are bought and sold the world over.

With Click to Buy the end result is simple – you sell more services, you increase revenue, you lower your costs, and you build stronger relationships with homeowners. The proverbial win/win/win/win.